5 Characteristics of a Consumer Psychologist

characteristics of consumer psychologist

Today’s Consumer Psychologist: 5 Key Characteristics to Have

  • Passion for Learning
  • Problem-Solving Abilities
  • Cross-Cultural Sensitivity
  • Attention to Detail
  • Resourcefulness

Consumer psychology is a branch of social psychology that deals with the thought processes behind marketplace consumption or a lack thereof. There can be an incredibly expansive list of factors that go into this area of the human psyche, and as a result, to effectively work in consumer psychology, there are some key characteristics one should have or work to attain. Those with the following five characteristics and skills are those who traditionally do the best in this line of work.

1. Passion for Learning

Some might go so far as to say that without a passion for learning, today’s environmental psychologist is only half as effective as their counterpart who may be very passionate about actively expanding their horizons. In the modern consumer market, there is always a constant flux of change, and with that comes the need for an analytical professional who is always open to learning more. The consumer psychologist who thinks they already know all there is to know about science is one that is doomed to never grow therein.

2. Problem-Solving Abilities

In addition to being open to learning at all times, the most effective consumer psychologist is one who is always on the lookout for new ways to solve problems. In consumer psychology, “problems” might include queries such as how to get a particular consumer to buy more of a certain product or why a certain culture reacts in a particular way to some product line or design therein. Being able to diagnose and solve various marketplace psychology dilemmas is key to meaningful work output here.

3. Cross-Cultural Sensitivity

Those who are not understanding and sensitive to varying cultures and populations across the globe do not typically make for the best consumer psychologists. A wide perspective that can see through virtually any lens or angle is incredibly valuable in this specialized work area. Being able to take this understanding one step further and thus uncover secrets to great sales and public perception takes the average worker here to greatness.

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4. Attention to Detail

Many of the above-mentioned characteristics require one, important skill unto itself in order to really develop and function fully. That vital building block skill is that of attention to detail. The developmental psychologist who can pick various slivers of detail from a larger picture or situation and go on to draw some keen observations from those otherwise hidden clues. In consumer psychology, details and minutia such as microtrends, microeconomics effects, and even color and shape in human psychology are best never overlooked.

5. Resourcefulness

Finally, the resourceful consumer psychologist is typically the one who has what it takes to be successful no matter the current problem or circumstances. There is often more than one solution associated with any given problem encountered in this industry, and finding those various resolution options is key to being the best in this line of work. Finding a way to leverage all possible resources in the name of finding that unique, best solution is ultimately the name of the game.


Consumer psychology is a remarkably interesting and complex area of study within the greater area of social psychology. For anyone wanting to excel here, possessing key characteristics such as those mentioned above is paramount. In conclusion, for those seeking even more details on the work of today’s consumer psychologist, Psychology Today and the Encyclopedia Britannica are great places with which to followup further.

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