As society increasingly relies on various forms of technology to communicate, work, and complete everyday tasks, the demand for media psychologist professionals in various settings and positions also continues to grow. From working in research positions to working with private organizations to support business operations, a psychologist with a specialization in media is a valuable asset.
Preparing for the Media Psychology Field
There are a number of educational possibilities that can help you prepare for career possibilities in media psychology. Position qualifications are likely to include a minimum of a bachelor’s degree in the field, although some positions will require a master’s or doctorate degree. A doctorate degree, for example, will be required for most teaching and research-intensive positions.
A master degree program in media psychology often includes courses in psychology of social media, learning strategies and online education delivery, neuromarketing, transmedia and branding, information display and cognitive psychology, psychology of digital propaganda, and immersion in technology. Degrees in media psychology often also offer opportunities to concentrate on one specific area of the field.
The Role of Media Psychology
The role of the media psychologist is to examine the interaction between people and various types of information that are delivered via some technological medium. The field of media psychology developed from both a concern for the effect of different types of technology on people of all ages and a desire for technologically-driven companies to capitalize on behaviors associated with different types of media.
Professionals in this field attempt to identify everything from learning outcomes of educational technology to the effects of prolonged exposure to a specific form of media. For example, professionals in this field might concentrate on the influence of television, radio, or print advertising on consumers. Other areas of focus include researching and analyzing the role of social media in interpersonal communication and social behaviors.
The ways in which individuals interact with various types of interfaces is also an area of media psychology that is beneficial for different organizations. For instance, media psychologists might study the effects of video game graphics and sound on children, the level of understanding of online educational material on adult learners, or the effects of subliminal product messaging in film and television on adolescent purchasing behaviors.
Careers in Media Psychology
Media psychologists are in demand for a number of different types of organizations. In addition to private practice, media psychology positions can be found in educational and research institutions, as well as government agencies. These positions could be for conducting research or for teaching and, in most of these positions, a minimum of a doctorate degree will be required. Other career opportunities include working with various organizations to develop training materials; developing materials in marketing or advertising agencies; and working in broadcast, entertainment, or technology companies.
The use of technology and media to interact with one another, complete job duties, and gather information is an important part of many cultures around the world. With education and experience, a media psychologist can research and analyze behaviors in order to best enable society to utilize media with positive outcomes.